Compelling Customer Testimonials with Alex Hoff

8 videos(23:13) •Tuesday, June 17, 2025

Playlist Downloads

1-Overview-Episode4-BVP.pdf (PDF, 173 KB) 2-FAQ-Episode4-BVP.pdf (PDF, 150 KB) 3-Transcript-Episode4-BVP.pdf (PDF, 145 KB)

Most customer testimonials fall flat. But when done right, they’re powerful sales tools with big emotional impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take: The best testimonials don’t start with a script. Learn how to capture compelling customer stories for video testimonials that build trust and convert.

Episode 4: Crafting The Perfect Customer Testimonial Video with Alex Hoff

Most customer testimonials fall flat. They’re too long, formulaic, and fail to connect. But when done right, they’re powerful sales tools with big emotional impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take: The best testimonials don’t start with a script—they st...

Short 1: How to Build Storytelling into Testimonials

Businesses like to promote “After”: “We increased sales by 40%!” But to create an emotional connection, share the journey. Find the unique moment a customer or client had with your product and share the ups and downs of their discovery, usage, and success.

Short 2: A Formula for the Perfect Testimonial Video

Alex Hoff, co-founder of CoverStory, recommends starting every video with an emotional hook before introducing the customer or client. Emotional hooks are moments of high energy, passion, or conflict that grab the viewer's attention. Tell the story and end on a high note.

Short 3: The Secret to Honest Customer Testimonials

When businesses talk to customers, both parties protect the relationship. A third-party interviewer can get the full scoop by being candidly curious as someone who doesn’t know their history with your company.

Short 4: How the Best Interviews Capture Candid Moments

Reading scripts is a skill, but anyone can capture candid moments. If you struggle to infuse authenticity into your videos, ditch the script and avoid self-recording.

Short 5: Share Private, Distraction-Free Videos

CoverStory builds ad-free, distraction-free landing pages for sharing videos with clients. The company delivers the video thumbnail, embed code, and landing page—all created using the SproutVideo platform.

Short 6: Build Testimonials Into Customer Onboarding Process

Every business needs testimonials, but they’re often the last thing on your list. Alex Hoff, Co-Founder of CoverStory, recommends building client story capture into your customer lifecycle.

Short 7: Capturing Remote Video Testimonials

Capturing remote interviews requires great upfront communication. Alex Hoff, Co-Founder of CoverStory, shares his easy, high-quality remote recording workflow for filming customer testimonials.

Unlock Early Access

Turn video into your growth engine—simply join our VIP list for early access to each new episode.

Please include your full name.

You must enter a valid email address.

Your message cannot be empty.