Go-To-Market Strategies with Autumn Manning

8 videos(30:49) •Wednesday, June 4, 2025

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1-Overview-Episode2-BVP.pdf (PDF, 312 KB) 2-FAQ-Episode2-BVP.pdf (PDF, 146 KB) 3-Transcript-Episode2-BVP.pdf (PDF, 156 KB)

Discover the biggest mistakes founders make when launching a product. Plus, discover how to use video for a competitive edge in your GTM strategy.

Episode 2: Go-To-Market Strategy with Autumn Manning

If 95% of new products fail—what are the winning 5% doing right? "Everything starts and ends with customer engagement," says entrepreneur and investor, Autumn Manning. Manning co-founded and scaled YouEarnedIt (now WorkTango) to a successful exit. Now, she's launching Faana to transform workforc...

Short 1: Aligning Your Team for GTM Momentum

Keep your team aligned and focused on the big picture. Build momentum and paying customers will fall into place.

Short 2: The Value of A Killer Product Marketer

Video helps you be authentic and think outside the box. Don’t underestimate the power of a killer product marketer to bring that authentic message to your audience.

Short 3: GTM Tips—How To Stand Out in an A.I. World

Go straight to the source. Learn how to tap into niche communities that care about your product.

Short 4: Use Customer Feedback for GTM Success

What’s the secret to building a meaningful product with long-term customers? A flexible culture that adapts to customer needs.

Short 5: Close Late-Stage Deals with Video

Create short, personalized video messages on your smartphone to express authentic excitement to work with brands, customers, or clients.

Short 6: GTM Channels—Scale Smart and Spend Less

Choose channels where you find your ideal customers hang out. To start, focus on a couple of core channels. As you grow, scale and tailor your message to each channel.

Short 7: The Art & Science of Selling New Products

Don’t get lost in marketing channel overwhelm. Determine your brand’s most authentic expression for each channel and tailor your message.

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