Growing Tourism with Storytelling with Kalene Griffith

5 videos(12:31) •Tuesday, September 2, 2025

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1-Overview-Episode5-BVP.pdf (PDF, 381 KB) 2-FAQ-Episode5-BVP.pdf (PDF, 155 KB) 3-Transcript-Episode5-BVP.pdf (PDF, 133 KB)

Do you work in tourism marketing? Uncover practical tips from a 20-year visitor marketing industry veteran. Learn how to rally your community, partner with influencers, and capture and share authentic stories to attract more visitors.

Episode 5: Growing Tourism with Storytelling with Kalene Griffith

How can video bring tourist destinations to life? We asked Kalene Griffith, CEO of Visit Bentonville and captured many tips! Since 2005, Griffith has led the transformation of Bentonville, Arkansas, from a Walmart company town into a nationally recognized hub for cycling, art, food, and hospitali...

Short 1: How a Walmart Town Found Its Next Story

What happens when a town built on Walmart embraces hospitality? A bold leader shows how tourism can thrive when locals and visitors share the same story.

Short 2: The Secret to Videos That Convert

What makes someone choose their next trip? Authentic stories that spark emotion, tap the senses, and connect people to a destination.

Short 3: Reaching Every Audience and Every Channel

What’s the secret to reaching every audience? An innovative and personalized multi-channel mix: social, PR, video, influencers, and ads that truly resonate.

Short 4: Collaborate. Create. Convert.

What if video could unite a community? With shared goals and a smart strategy, stories of local experiences fuel tourism while boosting business growth.