Most customer testimonials fall flat. They’re too long, formulaic, and fail to connect. But when done right, they’re powerful sales tools with big emotional impact.

We sat down with Alex Hoff, a former reality TV producer with a fresh take: The best testimonials don’t start with a script—they start in moments of crisis, friction, or clarity.

Watch to discover his process and template for testimonial videos that build trust and convert. Plus, learn how to make customer testimonials a regular part of your customer onboarding process.

Short on time? Start here.

00:00 What You’ll Learn
00:28 Introducing Alex Hoff of CoverStory
01:41 What Makes CoverStory’s Approach Unique
02:45 The Importance of Sharing “Before”
03:50 A Formula For Compelling Testimonials
05:05 How To Get Authentic Answers from Customers
06:43 Why You Should Ditch The Script
07:10 How To Make The Process Easy for Customers
08:22 How CoverStory Reviews & Delivers Testimonials To Clients
09:27 Ways To Use Testimonial Videos for Sales & Marketing
11:28 Using AI To Accelerate Your Workflow
13:00 How CoverStory Client, SuperPowers Uses Testimonials
14:03 Why CoverStory Uses SproutVideo for Private Video Hosting
15:28 Build Customer Testimonials Into Your Customer Lifecycle
16:45 Thanks for Watching!

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