If 95% of new products fail—what are the winning 5% doing right? "Everything starts and ends with customer engagement," says entrepreneur and investor, Autumn Manning.

Manning co-founded and scaled YouEarnedIt (now WorkTango) to a successful exit. Now, she's launching Faana to transform workforce leadership.

In this short interview, learn the biggest mistakes founders make when launching a product. Plus, discover how to use video for a competitive edge in your GTM strategy.

Short on time? Start here.

00:00 What You’ll Learn
00:36 Introducing Autumn Manning
01:43 Product Launch: Getting The First Order
03:07 Tips for Scaling Startup Growth
04:33 Why You Need A Product Marketer
05:30 How To “Go Local” in Digital Marketing
07:39 Know Your Ideal Customer Profile (ICP)
09:38 The Role of Empathy & Intuition in GTM
11:38 The Advantage of Founder-Led GTM Strategies
12:17 Making Connections with Low-Production Videos
13:05 How To Use Video For A Competitive Edge
14:36 The Importance Of Being Flexible & Adaptive
16:20 How To Close Late-Stage Deals with Video
17:36 Video Distribution for GTM Campaigns
20:06 Founder Insight: Where Might You Be Wrong?
20:55 Why Authenticity Takes Courage

Get top-level insights: download the Overview PDF. Check the FAQ for quick wins or grab the Transcript to explore the information goldmine.