How can video bring tourist destinations to life? We asked Kalene Griffith, CEO of Visit Bentonville and captured many tips! Since 2005, Griffith has led the transformation of Bentonville, Arkansas, from a Walmart company town into a nationally recognized hub for cycling, art, food, and hospitality. She explains how authentic video storytelling connects with travelers, supports local businesses, and defines Bentonville’s vision as a lifestyle destination.

From showcasing local chefs and artists to highlighting accessible bike trails, Visit Bentonville’s videos are built on five pillars: cycling, arts, culinary, outdoor recreation, and wellness. Griffith shares why collaboration with community partners and inclusive storytelling make video their most powerful tool.

Short on time? Start here.

0:00 Introduction
0:24 What is Visit Bentonville?
1:06 What Does Success Look Like for You?
1:19 Partnership and Outreach with Local Businesses and the Community
2:20 The Five Key Areas of Marketing Focus
3:01 How Do You Produce Authentic Stories?
4:14 A Multichannel Approach
4:42 Video Collaboration with Anneke Beerten
6:00 Culinary Video Series
6:57 Leveraging Local Insights to Build Trust and Authenticity
7:55 Thanks for Watching!

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